Meet Moema and Joao, our co-founders, who hail from Franca, one of Brazil’s biggest footwear production cities. They moved to England 15 years ago, bringing a heritage of shoe-making, a background of technological innovation and an appreciation of fine quality… which is why they were shocked by what they found. This is how and why Anatomic & Co started...
We’d go into men’s shoe shops and see so much rubbish, it was unbelievable. You’d either find something very cheap or very expensive: there was nothing really in the middle.
We knew there was a niche market with a guy looking for quality but not wanting to spend everything in the bank. We knew that guy because we were that guy - the type that really liked quality, soft leathers and spending a bit more for shoes that would last.
"So in 2004, we brought over sixty pairs of shoes from Brazil and left them in a shop to see the response. They went in just one weekend."
And that’s when we started Anatomic & Co. We could only pay for our very first trade show with a credit card and had to visit retailers with everything on our motorbike (We also loved to bring Monty, our dog and the inspiration behind our logo, along for the ride).
We began with ten styles; we now have over ninety covering every single fitting, every single taste and every single toe shape. They’re designed in the UK then handcrafted in Brazil.
We’ve something for everyone! Whether you’re after an Anatomic Wardrobe wing-tip brogue for classic cool; an Anatomic Weekend loafer to wear to a lazy Sunday pub lunch or an Anatomic Ease slip on boot for wider width comfort, we tick all the boxes!
"Our men’s shoes are so incredibly comfortable to wear because of our Anatomic Gel Technology®, developed through 25 years of research."
Its inventor told us, "You need two very comfortable things in your life, because you’re either in one or in the other - your bed and your shoes." - We felt exactly the same way too.
Every single pair of men’s medium, wide or extra wide shoes and boots is 100% hand-crafted by highly skilled professional shoemakers using the finest Brazilian materials. However, the real secret to comfort lies in the way our shoes are made and what they’re made of, based on our unique Anatomic Gel Technology® formula for natural foot movement.
Our men’s shoes are so incredibly comfortable to wear because of our Anatomic Gel Technology®, developed through 25 years of research.
Anatomic Gel Technology isn’t just about what our soles are made of (which is an exclusive, top secret recipe, just like Coca-Cola’s is), but about how the whole shoe is made.
Every Anatomic & Co sole is 100% rubber and recyclable. And our leathers are very, very soft and very breathable because we don’t need to process or chemically treat them much, unlike other shoe manufacturers.
We only work with suppliers who we like and with our same code of ethics (we’re still using most of the people we worked with from day one. We just want our customers to be happy with their shoes and our employees to enjoy what they’re doing.
We think of our company as a big family because we’re a small, multi-cultural team. Twice a month we have lunch together and everyone has to bring in something typical of their country because we’re all foodies in the office (including Monty)!
Our brand is all about being sociable, which is why our strapline is ‘In Good Company’ - Find out how we’re making the world a more sociable place >>
We always wanted to expand worldwide from the UK. We now distribute from London to the whole of Europe, and from our Miami office to the whole of the US. Our office in Brazil feeds Asia, the Middle East, South Africa and Australia.
We’re very proud of our roots and of producing an honest product of outstanding quality. We may be far from home, but what we’re doing makes us feel very close!