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About us

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Meet Moema and Joao, co-founders of Anatomic & Co, who hail from Franca, one of Brazil’s largest footwear production cities. Upon moving to England more than 15 years ago, they brought with them a heritage of shoe-making, a background of technological innovation and an appreciation of fine quality.

Anatomic & Co marry modern technology and time-honoured techniques of traditional shoe-making craftsmanship.

“Before launching Anatomic & Co, we would go into many different shoe shops – the poor standard was unbelievable. You’d either find something very cheap or very expensive: there was no in-between.” “We knew there was a niche market for stylish gentleman who appreciate premium footwear, but didn’t want to spend their whole entire pay check on a single pair of shoes.” Anatomic & Co is all about providing men with good-looking, high quality shoes that provide the wearer with unbeatable comfort.

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"So in 2004, we brought over sixty pairs of shoes from Brazil and left them in a shop to see the response. They went in just one weekend."

“At the start, we could only pay for our very first trade show with a credit card and travel to different retailers with everything on our motorbike. We also loved to bring Monty, our dog and the inspiration behind our logo, along for the ride.”

The brand began with ten styles; now including over ninety styles covering every single fitting, every single size and every single toe shape. All Anatomic shoes are designed in the UK and then handcrafted in Brazil. The brand continues to grow from strength to strength, having been named Men’s Footwear brand of the year in 2018.

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"Our men’s shoes are so incredibly comfortable to wear because of our Anatomic Gel Technology®, developed through 25 years of research."

Its inventor told us, "You need two very comfortable things in your life, because you’re either in one or in the other - your bed and your shoes." - We felt exactly the same way too.

Every single pair of men’s medium, wide or extra wide shoes and boots is 100% handcrafted by highly skilled professional shoemakers, using the finest Brazilian materials. However, the real secret to comfort lies in the way the shoes are made and what they’re made of, based on the unique Anatomic Gel Technology® formula for natural foot movement.

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Anatomic Gel Technology® isn’t just about what the soles are made of (which is an exclusive, top secret recipe, just like Coca-Cola’s is), but about how the whole shoe is made.

Every Anatomic & Co sole is 100% rubber and recyclable. Only the finest leathers are used in the shoe, making them very, very soft and highly breathable. Unlike many other shoe manufacturers, we don’t process or chemically treat the footwear.

Anatomic only partners with suppliers who share the same code of ethics, and most of our partners have been with us since the beginning. Whilst we provide our customers with the very best a shoe can offer, we also focus on growing a workforce of professionals who enjoy their craft.

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Sizing

'A well-stitched model will be an excellent fit for
the foot and long-lasting.'

ENSURING THE PERFECT FIT

If you’re about to purchase your first pair of Anatomic & Co. shoes, we recommend you select your normal sizing but if you are in-between sizes, order the smaller size.

Use our international sizing chart to convert your shoe size between UK, European and US sizing. Our men's shoes and boots come in European sizes with most styles in sizes 40 to 46 and others in 39 to 50.

EU SIZES
39
40
41
42
43
44
45
46
47
48
49
50
UK SIZES
6
6.5
7
8
9
10
10.5
11
12
13
14
15
US SIZES
7
7.5
8
9
10
10.5
11
12
13
14
15
16
OUR FITTING
UK FITTING
SLIM FIT
E
MEDIUM FIT
F+
WIDE FIT
G+
EXTRA WIDE FIT
H+

Please note that conversion tables are always only approximate.